Former Missouri Governor Bob Holden cuts a red ribbon on a Heavenly Bed during a hotel grand opening in St. Louis. The Heavenly Bed was used exclusively in Westin Hotels and consists of a mattress with more than 900 individual coils to promote better sleep. File Photo by Bill Greenblatt/UPI | License Photo
April 4 (UPI) — Hotel quality no longer means having the best restaurants, views and destinations, although they certainly do help. A rising trend in the travel industry involves one of the most basic but essential things do every day — sleep. The greater the ability to sleep, the more people enjoy their stay, which is giving rise to sleep tourism. Advertisement
Many people find it exhausting to travel, especially when flying across several time zones to arrive at a travel destination. A combination of travel exhaustion and jet lag greatly interferes with the ability to get a good night’s sleep.
Hotels commonly offer amenities aimed at helping guests sleep better, including blackout shades, sleep masks and comfortable pillows. Many hotels even provide a pillow menu from which guests can choose their ideal pillow.
Sleep tourism doesn’t mean travelers go to a particular location just to sleep throughout the majority of their stay. It means travelers are paying more attention to sleep quality and choosing the hotels and other lodgings that enable them to sleep well.
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They also might choose hotels that offer special sleep accommodations dedicated to enhancing guests’ ability to sleep well.
Examples cited by CNN Travel include:
Park Hyatt New York’s 900-square-foot Bryte Restorative Sleep Suite
Rosewood Hotels & Resorts’ Alchemy of Sleep retreats
Zedwell Hotel in London with specially soundproofed rooms
Hastens Sleep Spa Hotel in Coimbra, Portugal
Four Seasons Resort Maui at Wailea (Hawaii)
Rising power of sleep tourism emphasizes rest, wellness
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