NASCAR News: Kevin Harvick Inc. Sign Shane van Gisbergen and Corey LaJoie

KHI Management, a full-service sports and marketing agency owned by 2014 NASCAR Cup Series champion, Kevin Harvick has added Shane van Gisbergen and Corey LaJoie to its client list for the year 2024. KHI’s current driver line-up includes the likes of Ryan Preece, Harrison Burton, Todd Gilliland, Josh Berry, Riley Herbst, William Sawalich, Brent Crews, Keelan Harvick, and Landen Lewis.
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LaJoie will be running his fifth full year in the NASCAR Cup Series driving the No.7 Chevrolet for Spire Motorsports. While van Gisbergen will have his eyes set on making a lasting impact in what will be his debut full-time NASCAR Xfinity schedule with Kaulig Racing in alliance with Trackhouse Racing. The Kiwi speedster will also feature in limited Cup races under the Trackhouse Racing banner for 2024.
Kevin Harvick feels that at KHI both SVG and LaJoie will grow their brands
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NASCAR veteran and icon, Kevin Harvick knows what it takes to win races but he also knows how to carry himself off the racetrack and grow his personal brand. Well, luckily for other drivers he has built a sports marketing agency that maximizes their client’s brand awareness and marketplace value. With the addition of SVG and Corey LaJoie, they have extended their clientele list for 2024.
Welcoming the duo onboard, founder Harvick said, “We’ve had a busy off season at KHI, both on the management side and the racing side. On the management side, we’ve added Corey and Shane which is great for us. With Corey established in the Cup Series and Shane making his transition to NASCAR, I am confident KHIM can help them navigate their careers and grow their brands.”
Looking to feed off from Harvick’s industry knowledge, LaJoie said, “I’m excited to be a part of the team. The knowledge Kevin and his team bring to the table is second to none in our industry, whether it’s on the track or off. The Harvick’s have had a large impact on my career, from the time I was just a kid trying to find my way, so getting to formalize a working relationship with them and their team is something I’m proud of.”
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Embarking on the exciting opportunity, van Gisbergen added, “It’s been a huge change for me moving to the USA for 2024 and beyond. It’s an exciting opportunity to team up with Kevin and the KHI Management team. I feel like I am in a great place for not only on track but off-track support to help me throughout my NASCAR journey.” However, the Kiwi driver will be put to a challenge in the season opener at Daytona.
SVG will be putting a double duty at Daytona International Speedway
Shane van Gisbergen has been creating a lot of buzz since his Cup-winning debut at the Chicago street race last year. Hailing from New Zealand, the 34-year-old is a part of the Project91 program by Trackhouse Racing that will see him run a particle Cup schedule and a full-time opportunity in the Xfinity Series. He will pilot the No.97 for Kaulig Racing in the Xfinity Series in alliance with Trackhouse.
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However, his opening schedule is a hectic one for a driver who is getting the full-blown NASCAR experience for the first time. Apart from his duties running the No.97 for Kaulig, he will also run at the ARCA Menard’s opener on Feb 17. He will be racing under the banner of Pinnacle Racing Group for his ARCA feature. This means that he will have to manage on both Xfinity and ARCA fronts which can prove to be a tough ask for the driver.
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