SYDNEY, July 19 (Reuters) – Women’s sports advocate Rebecca Sowden was at Wembley last year when Chloe Kelly scored the goal that made England European champions before tugging off her shirt and whipping it around her head in a now iconic goal celebration.
The largest ever Women’s World Cup kicks off on Thursday with FIFA touting an expected global audience of two billion, nearly double the 1.12 billion viewers of the 2019 tournament in France, and Sowden is hoping for more such moments.
The New Zealander, founder of Team Heroine, a women’s sports marketing and sponsorship consultancy, believes such major events can provide a huge boost to women’s sport.
Advocates hoping for domestic dividend from Women’s World Cup
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