The TikTok office building in Culver City, Calif. TikTok has become a major player in travel marketing, but restrictions are limiting its use among state tourism agencies. Photo: MIKE BLAKE/REUTERS
TikTok, the wildly popular ByteDance-owned short-video app, became a major conduit for travel and tourism marketing during the pandemic as more people began using it to plan long-postponed vacations.
But a wave of state-level orders and bills banning TikTok on government-issued devices because of national-security concerns—along with the Biden administration’s threat to pass a nationwide ban—has clouded the plans of many so-called destination marketing organizations that have come to rely on it.
TikTok Bans Are Crimping State Travel Marketers
