Details Category: Stories & Travel Published: 07 October 2022 Visits: 31
by Francesco Mignano
The vintage charm and essential style of the 500 have also won over Locman watches.
In fact, the prestigious company of watches and eyewear – which are born a stone’s throw from the sea on the port of Marina di Campo and whose mix of all-Italian design and choice of innovative materials in limited specimens make it a sought-after and favorite product all over the world. by international stars such as Jennifer Lopez, Sharon Stone, Nicole Kidman, Elton John or Vasco Rossi – he wanted an example of a vintage Fiat 500 to make promotional videos and photographs in the fascinating setting of the Island of Elba.
There had already been a 500 in Locman’s history. In fact, the company in 2007 collaborated with Fiat to create the watch dedicated to the modern 500: a limited edition of 500 pieces, signed by designer Roberto Giolito, to celebrate the launch of the new small car. This time, however, the meeting is with a historic 500.
Thus, thanks to the availability of David Berti, trustee for the Elba Island Coordination of the Fiat 500 Club Italia, a splendid example of the 1962 500 D in an elegant medium blue livery was found on the island, the preserved conditions of which enhance it. the vintage look.
David Berti, together with Dr. Laura Re, the company’s external relations manager, also accompanied the crew in charge of filming around the island to identify scenarios suitable to frame the two models and the 500 protagonists of the images, research indeed not particularly difficult considering how enchanting this territory is.
It is easy to think that the 500, in its blue perfectly matched to the clothes and style of the model and model, has established the best possible harmony with Locman watches and glasses, creating impressive images that we will soon be able to admire.
On Elba the 500 seduces made in Italy design watches
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