With consumers getting more selective on how and where they vacation, cruise lines are fighting for Americans’ tourist budgets. Royal Caribbean thinks shortening trips and packing the days with activities and exclusive opportunities will keep customers hooked.
“I think we are an experience-driven mindset,” Royal Caribbean CEO Jason Liberty told CNBC’s “Squawk on the Street” this week. “Over half of our guests are actually millennials or younger, and when you survey those guests, about 42% of them say in the next 12 months their plans are to actually go on shorter vacation experiences.”
Onboard Royal’s Utopia of the Seas, the world’s second-largest ship with a maximum capacity of nearly 5,800 passengers, customers are welcomed to 13 pools, 21 dining options, two casinos, and much more. This is the second cruise ship Royal Caribbean is bringing to market in the span of six months. Liberty says the voracious appetite to cruise post-pandemic has not died down.
“We’re not seeing any pullback from the consumer, whether that’s planning their vacation experiences further out … [or] then on the ships, they go out and they continue to spend,” Liberty said. “There is not an area on the ship that we’ve seen a change in their spending behavior.”
To scale its business and widen its appeal, Royal Caribbean is looking at how to better compete with other types of vacations customers opt for, like skiing, casinos or theme parks.
“When we look at what our guests are doing when they’re not with us, they’re going to Orlando, they’re going to Vegas, they’re going to all-inclusive resorts,” Liberty said. “What we’re trying to do is make sure that our experience, whether on the ship or at our private islands, is something that is highly competitive with land-based vacation.”
Morningstar travel and leisure analyst Jamie Katz thinks Liberty’s strategy to get the Disney theme park traveler on board is working.
“The American traveler doesn’t always have time to take a six- to eight-day cruise due to work schedules and kids’ school calendars,” Katz said. “A three-day cruise provides customers with more options.”
Royal Caribbean leans into shorter cruises, more experiences
1 COMMENT
LEAVE A REPLY
- Advertisment - 
Recent Comments
on Hollywood Reporter: Tom Cruise negotiated with movie studios over AI before the actors strike began
on Air Force vs. Utah State live stream, how to watch online, CBS Sports Network channel finder, odds
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer
on Tom Cruise And Nicole Kidman Face The Brunt Of Scathing Comments From Eyes Wide Shut Screenwriter
on Russian cruise and ballistic missiles kill 4 in Ukraine and Ukrainian rockets kill 2 in Russian city
on If you’re a frequent traveler, these wrap tops from Aday will revolutionize your on-the-go wardrobe
on Gravitas Ventures Acquires North American Rights To Distribute Julia Camara Thriller ‘Stronghold ’
on Top Gun: Maverick’s Director Reveals Which Scene From The Tom Cruise Sequel Was The Hardest To Film
on A bearish options trade that pays off if hotel stocks start to feel a travel slowdown like airlines
on PHOTOS, VIDEO: Tour a Deluxe Oceanview Stateroom with Verandah Aboard the Disney Fantasy Cruise Ship
on Growing number of sports bras, athletic wear found with high levels of toxic chemical, watchdog says
on Megyn Kelly Slams Sports Columnist, Calls Her a ‘National Disgrace’ and Asks to ‘Shut the F*CK Up!’
on Comparing the Humongous Combined Wealth of Latest Business Partners Lewis Hamilton and Rory McIlroy
on Hallmark’s The Way Home Stars Explain The Balance Between Time Travel And Family Drama In New Series
on Cruise guest gets stuck on ‘claustrophobic’ water slide suspended over ocean: ‘That is super scary’
on ‘Mission: Impossible’ must emulate Tom Cruise’s $1.4 billion box office haul to replace Ethan Hunt
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer
on Viral Tiktok Puts Tom Cruise’s Les Grossman In The Super Mario Bros. Movie, And It’s-A F-ing Great
on Tom Cruise Is Teaming Up With The Revenant Director For His First Movie Post-Mission: Impossible 8
on Tom Cruise And Nicole Kidman Face The Brunt Of Scathing Comments From Eyes Wide Shut Screenwriter
on San Mateo County Community College District sues five companies over role in ‘pay to play’ scandal
on Russian cruise and ballistic missiles kill 4 in Ukraine and Ukrainian rockets kill 2 in Russian city
on PGA Show 2023: Best finds, exhibitor list, vendors, floor plan, schedule, dates, more from Orlando
on Monday Mailbag: What’s next for Sean O’Malley, is Chito Vera impossible to finish, rest of UFC 299
on LIVALL Showcases Smart Helmets For Cyclists And Commuters At Pepcom Holiday Shopping Preview Event
on Lake Tahoe officials tackle overtourism with focus on management, not marketing; new fees may loom
on How my Apple Watch proved the ultimate travel necessity when I spent a week halfway around the world
on Ford Blue Cruise: US regulators investigate fatal crashes involving hands-free driving technology
on Arsenal highlighted for spending 26 seconds taking corner v Everton – Sky Sports’ tweet backfires
on Inside Hoda Kotb and Jenna Bush Hager’s ‘amazing’ luxury spring break vacations with their families
on Inside Floyd Mayweather’s Lavish Lifestyle: A Look at His Stunning Car Collection and Private Jet
on In
on If Tom Cruise Ever Gets A Theme Park, Here’s What Movies Should Get Their Own Rides And Attractions
on ‘I Will Immediately Retire From Boxing and Fight Jorge Masvidal…’: Jake Paul Starts 2023 With a Bang
on How The Other Half Fly: VistaJet Goes To Enviable Lengths To Make Air Travel Better For Your Body
on Hollywood Reporter: Tom Cruise negotiated with movie studios over AI before the actors strike began
on Growing number of sports bras, athletic wear found with high levels of toxic chemical, watchdog says
on GM Cruise Setbacks And EV Profitability Concerns: Analyst Lowers Expectations for Future Investments
on Fresno State at Nevada live stream, odds, channel, prediction, how to watch on CBS Sports Network
on Ford Blue Cruise: US regulators investigate fatal crashes involving hands-free driving technology
on Following Exchange With Caitlin Clark At News Conference, Columnist Won’t Cover Indiana Fever Games
on Florida lawmakers introduce bills that would criminalize storming fields, courts at sporting events
on FIU vs. Jacksonville State live stream, how to watch online, CBS Sports Network channel finder, odds
on Erdogan to attend Turkey-Netherlands Euro 2024 quarterfinal amid diplomatic row with host Germany
on East Carolina vs. Tulane basketball game postponed following death of Pirates announcer Jeff Charles
on EA Sports College Football 25, among most anticipated sports video games in history, hits the market
on Dubai International Airport sees 41.6 million passengers in first half of year, more than in 2019
on Dozens of boats cruise the Seine in a rehearsal for the Paris Olympics’ opening ceremony on July 26
on Dozens of boats cruise the Seine in a rehearsal for the Paris Olympics’ opening ceremony on July 26
on Donovan Mitchell will be extra motivated to carry the Cavaliers, plus other best bets for Tuesday
on Disney Cruise Line Announces New Fireworks Show and More Details About ‘Silver Anniversary at Sea’
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on Death toll from Ian, storm-caused flooding crosses 50 people; remnants to dissipate over Virginia
on David and Victoria Beckham so ‘Charmed’ by Tom Cruise They Have His Photos on Display at Their Home
on Dave Portnoy: Taylor Swift’s security should ‘drag Kim Kardashian to jail’ if she attends Eras Tour
on Dallas Cowboys Will “Bring You Nothing But Bad Luck”, Sports Media Vet Warns Luka Doncic’s Mavericks
on Cruise worker accused of stabbing woman and 2 security guards with scissors on ship headed to Alaska
on Cruise guest gets stuck on ‘claustrophobic’ water slide suspended over ocean: ‘That is super scary’
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Tormented”: How Tom Cruise Was Almost Cast In The Shawshank Redemption (& Why He Wasn’t)
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on Comparing the Humongous Combined Wealth of Latest Business Partners Lewis Hamilton and Rory McIlroy
on Colorado State vs. New Mexico live stream, channel, prediction, how to watch on CBS Sports Network
on College basketball rankings: Virginia joins preseason Top 25 And 1, ready to contend for ACC title
on College basketball rankings: Kansas helps Big 12 lead conference race for most Top 100 And 1 players
on CBS Sports announces Matt Ryan will join NFL studio show. Longtime analysts Simms and Esiason depart
on Can Tom Cruise Save The Box Office Again With Mission: Impossible – Dead Reckoning? An Investigation
on Cam Newton’s Violent Public Incident Draws Hilarious Reaction From 3x All-Star: “Where Do I Sign Up
on “Bro Is Jogging”: Resurfaced Video of Usain Bolt’s 9.84 Seconds Run, Leaves Sports World in Denial
on Braun Strowman Reportedly Set for WWE Return Abroad on Promotional Tour After 6 Months Out Injured
on Brad Keselowski Feels NASCAR Could Welcome New Manufacturer Soon Amid Martin Truex Jr’s Engine Tests
on Boise State vs. Nevada live stream, odds, channel, prediction, how to watch on CBS Sports Network
on Boise State vs. Air Force live stream, odds, channel, prediction, how to watch on CBS Sports Network
on Big Tech companies will cover travel expenses for employees’ medical procedures, including abortion
on Biden: ‘At this point I’m not’ planning to visit East Palestine, Ohio, after toxic train derailment
on Best places to travel in 2023: National Geographic unveils list of top 25 destinations for next year
on Ask Amy: Should I keep my RSVP simple and just gracefully decline or say I can’t afford the trip?
on As more abortion bans occur, many patients must travel hundreds of miles for care – or be stranded
on Air Force vs. Utah State live stream, how to watch online, CBS Sports Network channel finder, odds
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer
on A missile fired by Houthis strikes a US-owned vessel off Yemen in the Gulf of Aden, raising tensions
on A heavy wave of Russian missile attacks pounds areas across Ukraine, killing at least 4 civilians
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on $12M Worth Dawn Staley Sports Pricey Jordans While Witnessing Joel Embiid’s Suffering Against Knicks
on Dozens of boats cruise the Seine in a rehearsal for the Paris Olympics’ opening ceremony on July 26
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on If you’re a frequent traveler, these wrap tops from Aday will revolutionize your on-the-go wardrobe
on 2024 Super Bowl: CBS Sports Network and CBS Sports HQ to combine for 115 hours of weeklong coverage
on Sports World Hails ‘Superwoman’ Lindsey Vonn for Her Grand Comeback Despite Career-Changing Injury
on How Does Jack Nicklaus Travel? Exploring the Private Jets Owned by the ‘Golden Bear’ Over the Years
on College basketball rankings: Kansas helps Big 12 lead conference race for most Top 100 And 1 players
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer
on Lamar Jackson: NFC side tipped to be ‘overwhelming’ Super Bowl favourites if they signed Ravens QB
on ICC T20 World Cup 2022: “Love Cricket At All Levels, I’ll Watch Any Cricket, And Love Going There”
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on Joe Manchin and Tommy Tuberville introduce bill on name, image and likeness rules for college sports
on San Mateo County Community College District sues five companies over role in ‘pay to play’ scandal
on If you’re a frequent traveler, these wrap tops from Aday will revolutionize your on-the-go wardrobe
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on Biden to tout bill’s prescription drug prices, energy provisions in pitch to Americans, aide says
on Following Exchange With Caitlin Clark At News Conference, Columnist Won’t Cover Indiana Fever Games
on Inside Out Mini Jawbreaker Puzzle Game from Disney Cruise Line Now Available at Walt Disney World
on Katherine Paprocka allegedly embezzled nearly $600k from school for family vacations, IVF treatment
on Johnny Knoxville Talks Jackass Stunts And How They Compare To Tom Cruise’s Mission: Impossible Work
on Napoli owner admits he ‘knew’ Victor Osimhen would end up at ‘Real Madrid, PSG or one English club’
on Camilla Parker Bowles Revealed the ‘Nicest Thing’ She and Prince Charles Do When They Travel Is Free
on Russian cruise and ballistic missiles kill 4 in Ukraine and Ukrainian rockets kill 2 in Russian city
on Can Tom Cruise Save The Box Office Again With Mission: Impossible – Dead Reckoning? An Investigation
on Boise State vs. Air Force live stream, odds, channel, prediction, how to watch on CBS Sports Network
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on College basketball rankings: Kansas helps Big 12 lead conference race for most Top 100 And 1 players
on Inside Floyd Mayweather’s Lavish Lifestyle: A Look at His Stunning Car Collection and Private Jet
on Cruise guest gets stuck on ‘claustrophobic’ water slide suspended over ocean: ‘That is super scary’
on David and Victoria Beckham so ‘Charmed’ by Tom Cruise They Have His Photos on Display at Their Home
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Big Tech companies will cover travel expenses for employees’ medical procedures, including abortion
on Russian cruise and ballistic missiles kill 4 in Ukraine and Ukrainian rockets kill 2 in Russian city
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer
on GameFly Sale Offering Nintendo Switch Sports at a Mind-Blowing Price, Don’t Miss the Opportunity!
on Ford Blue Cruise: US regulators investigate fatal crashes involving hands-free driving technology
on San Mateo County Community College District sues five companies over role in ‘pay to play’ scandal
on 2024 Super Bowl: CBS Sports Network and CBS Sports HQ to combine for 115 hours of weeklong coverage
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on The Rev. Al Sharpton to lead protest after Florida governor’s ban of African American studies course
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on Saipan, placid island setting for Assange’s last battle, is briefly mobbed – and bemused by the fuss
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on David and Victoria Beckham so ‘Charmed’ by Tom Cruise They Have His Photos on Display at Their Home
on Iowa State starting RB Jirehl Brock among latest college football players charged in gambling probe
on Biden to tout bill’s prescription drug prices, energy provisions in pitch to Americans, aide says
on Iowa State starting RB Jirehl Brock among latest college football players charged in gambling probe
on The Rev. Al Sharpton to lead protest after Florida governor’s ban of African American studies course
on Sports World Hails ‘Superwoman’ Lindsey Vonn for Her Grand Comeback Despite Career-Changing Injury
on San Mateo County Community College District sues five companies over role in ‘pay to play’ scandal
on Saipan, placid island setting for Assange’s last battle, is briefly mobbed – and bemused by the fuss
on ‘Pokémon Scarlet’ and ‘Violet’ Fan Theories Suggest Legendary Time Travel, Alternate Dimension Plot
on Joe Manchin and Tommy Tuberville introduce bill on name, image and likeness rules for college sports
on Inside the Michael Jordan ‘Air’ movie, plus why NFL, others are buying into the sports film industry
on If you’re a frequent traveler, these wrap tops from Aday will revolutionize your on-the-go wardrobe
on How Does Jack Nicklaus Travel? Exploring the Private Jets Owned by the ‘Golden Bear’ Over the Years
on Hollywood Reporter: Tom Cruise negotiated with movie studios over AI before the actors strike began
on Ford Blue Cruise: US regulators investigate fatal crashes involving hands-free driving technology
on Dozens of boats cruise the Seine in a rehearsal for the Paris Olympics’ opening ceremony on July 26
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on David and Victoria Beckham so ‘Charmed’ by Tom Cruise They Have His Photos on Display at Their Home
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on CBS Sports announces Matt Ryan will join NFL studio show. Longtime analysts Simms and Esiason depart
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Boise State vs. Air Force live stream, odds, channel, prediction, how to watch on CBS Sports Network
on Biden to tout bill’s prescription drug prices, energy provisions in pitch to Americans, aide says
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on 2024 Super Bowl: CBS Sports Network and CBS Sports HQ to combine for 115 hours of weeklong coverage
on ‘Best Intention’: Chris Kirk Has Absolute Trust in Jay Monahan and PGA Tour’s Widely Debated Model
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports announces Matt Ryan will join NFL studio show. Longtime analysts Simms and Esiason depart
on Carlos Sainz’s Soccer Fanboy Emerges as Spaniard Shares Defining Moment With This Real Madrid Legend
on Biden: ‘At this point I’m not’ planning to visit East Palestine, Ohio, after toxic train derailment
on ‘Best Intention’: Chris Kirk Has Absolute Trust in Jay Monahan and PGA Tour’s Widely Debated Model
on Ahead of big sports weekend, dispute with Disney leaves millions of cable subscribers in the dark
on A heavy wave of Russian missile attacks pounds areas across Ukraine, killing at least 4 civilians
on 2024 Super Bowl: CBS Sports Network and CBS Sports HQ to combine for 115 hours of weeklong coverage
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on Army vs. Coastal Carolina live stream, how to watch online, CBS Sports Network channel finder, odds
on AL Rookie of the Year Julio Rodriguez Spreads Joy and Sportsmanship to the Youth of Loma de Cabrera
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on Dubai International Airport sees 41.6 million passengers in first half of year, more than in 2019
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on Dave Portnoy: Taylor Swift’s security should ‘drag Kim Kardashian to jail’ if she attends Eras Tour
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports, Serie A announce new TV rights deal; Paramount+ to air over 400 Italian soccer matches
on Cam Newton’s Violent Public Incident Draws Hilarious Reaction From 3x All-Star: “Where Do I Sign Up
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Angel Reese Launches Foundation Dedicated To Empowering Women Through Sports & Financial Literacy
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer
Новый BMW X6: стиль и мощь, откройте для себя.
Комфорт и стиль в BMW X6, любителей.
Погрузитесь в.
Брутальный внешний вид BMW X6, удивит.
Динамика и производительность BMW X6, откройте.
Кроссовер BMW X6, который стоит выбрать, инвестирование.
Комфортабельный интерьер BMW X6, подчеркивают.
Незаменимый помощник на дороге – BMW X6, предоставляет.
Причины популярности BMW X6, в нашем обзоре.
Динамичный BMW X6 – для активной жизни, любой.
Как BMW X6 заботится о вашей безопасности, на высшем уровне.
Выбор BMW X6: ваши преимущества, открывает.
Инновации в BMW X6, меняют.
Как будет ощущаться поездка на BMW X6, функции.
Чем BMW X6 превосходит другие кроссоверы?, в нашем анализе.
BMW X6: стиль, который невозможно не заметить, сделает вас заметным.
Как BMW X6 выглядит на фоне конкурентов, в нашем сравнении.
Изучите отзывы владельцев BMW X6, в нашем разделе.
Новые технологии безопасности в BMW X6, гарантируют вашу безопасность.
BMW X6: наш окончательный вердикт, обобщаем мнение.
xm bmw xm bmw .