Did You Know? Ontario International Airport Allows You To Request Nonstop Routes

Summary ONT is one of the fastest-growing US airports, with over 20 nonstop destinations and a 10% increase in Q1 2024 traffic.
ONT uses a tool for passengers to request new nonstop services, helping airlines gauge demand on potential routes.
Ontario International’s unique location near LAX requires innovative marketing strategies and expanded long-haul flights.
Ontario International Airport (ONT) in the greater Los Angeles area is undoubtedly one of the fastest-growing airports in the United States and has continued to improve its passenger experience as much as possible. The airport currently serves more than 20 nonstop destinations across the country, with a dozen different carriers providing service.
The facility’s total traffic increased nearly 10% in the first quarter of 2024 to over 1.4 million passengers, and the numbers continue to rise. More and more services are waiting in the wings, with five different destinations set to join the airport’s route network by July 2024 alone.
Photo: Ontario International Airport
In order to attract more airlines to provide nonstop service from the airport, Ontario International has decided to employ a unique technique, providing passengers with a tool to request the nonstop services they would most like to see come to the airport. In this article, we will take a deeper look at just how easy it is for passengers to request new direct flights.
Finding new routes
For airlines, opening a new service can be a sizable financial risk, as airlines cannot be certain of exactly how many tickets they might be able to sell between a given pair of cities. As airlines often operate on razor-thin profit margins, they choose their new destinations with extreme care.
Photo: Tom | Shutterstock
One key factor that helps airlines decide whether to fly to a given airport is whether there is enough evidence that people want to fly between two cities. Traditionally, legacy carriers may do this by examining how many passengers fly between, say, ONT and Cincinnati via one of their hubs.
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If they determine that enough passengers are interested in such a service to make it profitable, they are more likely to consider starting such a route. As a result, Ontario’s new tool can prove critical in helping airlines determine exactly how much demand there may be on a given route.
If an airline is considering a new route between Ontario International Airport and Miami, they will likely be less skeptical if thousands of Ontario passengers have recently requested such a route. Doing so takes just minutes and can be done on the airport’s website.
A unique strategy
Ontario International is in a unique position due to its location near the bustling Los Angeles International Airport (LAX), and as a result, has deployed a number of marketing tactics. In order to better familiarize passengers with the facility’s connections, the nonstop route tool on the airport’s website allows one to find their next vacation destination with an interactive map.
Photo: Ontario International Airport
Furthermore, the facility has rapidly expanded its long-haul product offerings, including multiple international carriers from Asia and Latin America. The longest flights from the facility are nonstop connections to Taiwan’s Taoyuan International Airport (TPE), operated by China Airlines.
The airport, which advertises convenience and a lack of hustle and bustle compared to nearby LAX, has done a decent job of conveying its message online. Everyone from loyal passengers to notable internet travel writers has come to appreciate everything the rapidly growing airport offers.