Shoppers across the United States have long been familiar with Black Friday, the day after Thanksgiving, when retailers discount products to encourage consumer spending. Now, this trend has extended to the following week, with frequent flyers hoping savings can be found on Travel Tuesday.
When is Travel Tuesday this year?
Travel Tuesday falls five days after Thanksgiving and will land on December 3rd, 2024. According to a recent McKinzie & Company report, the days preceding it have been dubbed Small Business Saturday and Cyber Monday.
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Given the expanding popularity of manufactured discount days like Cyber Monday, customers have begun looking for discounts on the day in increasing numbers. Although Hopper coined the term in 2021, it did not really begin to take off until the last few years.
Photo: Nadezda Murmakova | Shutterstock
Some frequent flyers believe Tuesday is the cheapest day to book travel in general, with the search term Travel Tuesday increasing fivefold over two years. According to the data from Sojern included in the report, there were notable increases in hotel, cruise, and airline bookings by US travelers on Travel Tuesday 2023, compared with the two weeks before and the two weeks after.
The spike in travel bookings was not unprecedented or unexpected. Given that travel bookings primarily take place online, there was also a spike on Cyber Monday, with some deals lasting through the week. While declining year over year, searches online for the term
Forget The TVs: Find The Best Flight Deals On Travel Tuesday
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