Holiday Inn is one of the world’s most iconic brands. It’s been a staple of the hotel scene for over 70 years, after all. And whether staying for business, leisure or a bit of both, there’s a high chance you’ve checked-in to a Holiday Inn more than once.
Today, the IHG Hotels & Resorts brand boasts almost 1,200 properties, and one of the key reasons for its success is its ability to evolve and adapt to the changing needs of travellers worldwide.
While still ticking all the travel boxes, Holiday Inn’s also been busy evolving with a fresh new look and ‘Open Lobby’ concept at the heart of its new direction.
The best part? It’s already rolling out across Australasia with destinations in Victoria and New Zealand already boasting the fresh look, and more to come.
More than a mere place to check-in and check-out, the open spaces are now tailored for spending time in – a space for people to connect through a love of travel, featuring a lobby, a restaurant, lounge and area for working, all in one.
The concept made its Down Under debut in Melbourne at Holiday Inn Werribee in 2021 and has since expanded its footprint to Holiday Inn Dandenong and Holiday Inn & Suites Geelong, both of which opened in 2023.
While every lobby is individual, they’re designed to be integrated, cohesive spaces that exude a sense of connectivity and community to eat, drink, work and play.
Holiday Inn Bangkok, for example, has a Scandi feel with honey timber adorning the walls and ceiling, Oxford (UK) is bright and colourful, while Gdansk City Centre (Poland) doubles down on playfulness with swings and curvaceous circular lounges.
Down Under, Holiday Inn Werribee embraces a retro-chic ‘Art Deco meets pop art’ vibe with plush pastel seating, bold orange carpet and dramatic divider screens – all a subtle nod to the very first Holiday Inn, which opened in Memphis in 1952.
Over in Dandenong, you’ll find a lobby adorned in rich jewel-tone colours, timber and cascading greenery. And as for Geelong, what makes it sing is the whimsy flowing throughout: the curious textures, bright colours and playful illuminations.
And these are just a few of the 15 Holiday Inns dotted around Australia, while just across the ditch in New Zealand are three more – two of them in the ski mecca of Queenstown.
Complementing this bespoke approach to decor are common fixtures like barista coffee and a To Go Café, varied workspaces (power outlets, USB charging points and WiFi are naturally provided), in addition to a variety of comfy lounges and meeting spaces.
As for the reason behind the shift, it’s a simple one: hotels are no longer just places to stay. Modern travellers want more from their experience, whether it’s informal areas for meeting clients, enjoying a coffee or bite to eat, or travelling better with the family in tow.
Plus, kids 12 and under always stay and eat for free.
IHG Hotels & Resorts has invested significant time and research into the evolution, including consumer data to inform the Open Lobby concept and brand refocus, and the response from travellers has been overwhelmingly positive so far.
Of course, signatures of the Holiday Inn brand remain.
Travellers love the consistency, approachability and affordability of Holiday Inn – knowing there’s a global presence from Sydney to San Francisco, Manila to Madrid, where guests can expect a modern, memorable experience.
The freedom of choice and flexibility is also on offer with IHG One Rewards loyalty benefits, including complimentary upgrades with upper-tier membership, milestone rewards and more. It’s just elevated.
Rooms now sport a more contemporary aesthetic and custom approach to décor, often referencing its location, while enhancements such as free and fast WiFi and the option for kids to stay and eat free make it easier to balance work and play.
If it’s been a while since your last visit to the Holiday Inn, now’s the time to rediscover it.
Find out more at ihg.com/holidayinn/
How modern travel is driving a shift at Holiday Inn hotels worldwide
RELATED ARTICLES
- Advertisment - 
Recent Comments
on Iowa State starting RB Jirehl Brock among latest college football players charged in gambling probe
on The Rev. Al Sharpton to lead protest after Florida governor’s ban of African American studies course
on Sports World Hails ‘Superwoman’ Lindsey Vonn for Her Grand Comeback Despite Career-Changing Injury
on San Mateo County Community College District sues five companies over role in ‘pay to play’ scandal
on Saipan, placid island setting for Assange’s last battle, is briefly mobbed – and bemused by the fuss
on ‘Pokémon Scarlet’ and ‘Violet’ Fan Theories Suggest Legendary Time Travel, Alternate Dimension Plot
on Joe Manchin and Tommy Tuberville introduce bill on name, image and likeness rules for college sports
on Inside the Michael Jordan ‘Air’ movie, plus why NFL, others are buying into the sports film industry
on If you’re a frequent traveler, these wrap tops from Aday will revolutionize your on-the-go wardrobe
on How Does Jack Nicklaus Travel? Exploring the Private Jets Owned by the ‘Golden Bear’ Over the Years
on Hollywood Reporter: Tom Cruise negotiated with movie studios over AI before the actors strike began
on Ford Blue Cruise: US regulators investigate fatal crashes involving hands-free driving technology
on Dozens of boats cruise the Seine in a rehearsal for the Paris Olympics’ opening ceremony on July 26
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on David and Victoria Beckham so ‘Charmed’ by Tom Cruise They Have His Photos on Display at Their Home
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on CBS Sports announces Matt Ryan will join NFL studio show. Longtime analysts Simms and Esiason depart
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Boise State vs. Air Force live stream, odds, channel, prediction, how to watch on CBS Sports Network
on Biden to tout bill’s prescription drug prices, energy provisions in pitch to Americans, aide says
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on 2024 Super Bowl: CBS Sports Network and CBS Sports HQ to combine for 115 hours of weeklong coverage
on ‘Best Intention’: Chris Kirk Has Absolute Trust in Jay Monahan and PGA Tour’s Widely Debated Model
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports announces Matt Ryan will join NFL studio show. Longtime analysts Simms and Esiason depart
on Carlos Sainz’s Soccer Fanboy Emerges as Spaniard Shares Defining Moment With This Real Madrid Legend
on Biden: ‘At this point I’m not’ planning to visit East Palestine, Ohio, after toxic train derailment
on ‘Best Intention’: Chris Kirk Has Absolute Trust in Jay Monahan and PGA Tour’s Widely Debated Model
on Ahead of big sports weekend, dispute with Disney leaves millions of cable subscribers in the dark
on A heavy wave of Russian missile attacks pounds areas across Ukraine, killing at least 4 civilians
on 2024 Super Bowl: CBS Sports Network and CBS Sports HQ to combine for 115 hours of weeklong coverage
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on Army vs. Coastal Carolina live stream, how to watch online, CBS Sports Network channel finder, odds
on AL Rookie of the Year Julio Rodriguez Spreads Joy and Sportsmanship to the Youth of Loma de Cabrera
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on Dubai International Airport sees 41.6 million passengers in first half of year, more than in 2019
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on Dave Portnoy: Taylor Swift’s security should ‘drag Kim Kardashian to jail’ if she attends Eras Tour
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports, Serie A announce new TV rights deal; Paramount+ to air over 400 Italian soccer matches
on Cam Newton’s Violent Public Incident Draws Hilarious Reaction From 3x All-Star: “Where Do I Sign Up
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Angel Reese Launches Foundation Dedicated To Empowering Women Through Sports & Financial Literacy
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer