NEW YORK, USA: September 9: Coco Gauff of the United States reacts during her victory against Aryna Sabalenka of Belarus in the Women’s Singles Final on Arthur Ashe Stadium during the US Open Tennis Championship 2023 at the USTA National Tennis Centre on September 9th, 2023 in Flushing, Queens, New York City. (Photo by Tim […]
Coco Gauff is known for exhibiting a willingness to have frank conversations, whether they are about social issues, her professional goals, or her experiences in the sport. Being quite distressed with the prize money inequality that surrounds tennis, she recently shared her thoughts on women’s sports.
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The third-ranked tennis player has consistently advocated for the representation of women in the sport. But this time she shared a strong message, revealing what’s the one thing that is holding women’s sports back apart from the income inequalities.
Coco Gauff feels that ‘people watch the men’s game more than the women’s’
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The 19-year-old tennis player is quite active in the fight for equal pay rights for women, following Chris Evert, Martina Navratilova, and Serena Williams. But recently, apart from the equal pay issue, in a press conference, she highlighted how there is one more concern that kind of stops women’s tennis from growing on a bigger platform.
via Getty NEW YORK, USA: September 9: Coco Gauff of the United States in action during her victory against Aryna Sabalenka of Belarus in the Women’s Singles Final on Arthur Ashe Stadium during the US Open Tennis Championship 2023 at the USTA National Tennis Centre on September 9th, 2023 in Flushing, Queens, New York City. (Photo by Tim Clayton/Corbis via Getty Images)
Gauff said, “Yeah, for me I think the biggest thing in that most sports in the world, people watch the men’s game more than the women’s. I think we continue to bring fans. The problem is also we have to market our women’s sports better, market us better.”
Along with that, she also highlighted how, in the past couple of years, the marketing for women’s sports has increased, therefore the watch-ability and the audiences have also grown to a greater extent. On the other hand, she also dwelled on how she is grateful as a women’s tennis player in terms of equal pay.
Gauff added, “At least on most tournaments, some tournaments on the tour, the Grand Slams obviously, we have equal pay. Hopefully tennis can be the leader of that and fiddle down into other sports, as well.” Not only that, just a few weeks ago, she also shared a possibility that can bring a better future for women’s tennis.
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Gauff striving for a better tennis future
With a brighter future for women’s tennis in mind, during her incredible run at the Australian Open, Coco Gauff contemplated how the WTA-ATP merger would potentially provide women’s tennis with a significant boost.
Gauff stated, “I find that when I’m at combined events. I just feel like the energy amongst the crowd is better. For most of the events, it’s equal prize money when they’re combined. Yeah, definitely will help our side of the game.”
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Nevertheless, what are your thoughts on Coco Gauff’s take on why women’s sport is lagging behind? Do let us know in the comments section below.
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Distressed by Income Inequalities, Coco Gauff Delivers a Poignant Message on What’s Holding Back Women’s Sports
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