Since the New York Comic-Con launched in 2006, the convention has evolved well beyond comics into a wide-ranging fandom celebration of anime, video games, television, movies and all things pop culture, drawing more than 200,000 attendees last year.
Now, Fanatics wants to do the same thing but for sports, hosting a three-day event in New York City in August that is aiming be at the center of sports fandom, culture and collecting.
Lance Fensterman, CEO of Fanatics Events and the former president of ReedPop — where he produced pop culture events like New York Comic-Con, Complex-Con, and Star Wars Celebration — said he sees several parallels between pop culture fans and sports fans. However, he noted, while events like New York Comic-Con have evolved to embrace multiple difference fanbases and communities, the sports-focused event space is
Brady, Jeter headline Fanatics’ effort to build a comic-con of sports
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