Between its drone delivery attempts and its Just Walk Out tech removing the need for cashiers, Amazon is trying to make the buying experience as quick and minimally interactive with others as it can. Now, the tech company has announced that it’s further expanding Just Walk Out’s abilities to support softline merchandise like clothing — particularly fan gear. Amazon is making the jump with Radio Frequency Identification (RFID) — a decades-old technology that utilizes radio waves for tracking (typically inventory). While Amazon might be getting into the RFID game late, clothing designers have used the technology for everything from preventing counterfeiting to quicker self-checkout.
Like in other Just Walk Out stores, customers grab their items and pay with a card or using their palm on an Amazon One device. Each piece of merchandise has a unique tag that’s read as customers pass through the exit gate — then charging them accordingly.
Amazon tested RFID for Just Walk Out at the Seattle Kraken’s Climate Pledge Arena during the last few games of the 2022-2023 NHL season. The tech company decided to expand RFID to the Seattle Seahawk’s Lumen Field for the 2023 to 2024 NFL season after being “validated by positive feedback from the Kraken fans and arena officials.” This opening marks the stadium’s ninth Just Walk Out store — the highest number of any venue. Amazon claims that the first Just Walk Out store at Lumen Field (opened last September) had an 85 percent higher transaction rate and 112 percent better total sales per game during the 2022 to 2023 season, compared to the traditional retailer that previously existed in that storefront.
Amazon launched its first Just Walk Out store in 2018 and has since expanded to 75 Amazon-owned and 85 third-party stores in sports stadiums, airports, college campuses and more. Currently, Just Walk Out tech is only available in the United States, United Kingdom and Australia, but Amazon claims it has “new locations launching every month.”
Amazon adds RFID support to Just Walk Out stores for ‘softline’ products like clothing
- Advertisment - 
Recent Comments
on ‘Best Intention’: Chris Kirk Has Absolute Trust in Jay Monahan and PGA Tour’s Widely Debated Model
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports announces Matt Ryan will join NFL studio show. Longtime analysts Simms and Esiason depart
on Carlos Sainz’s Soccer Fanboy Emerges as Spaniard Shares Defining Moment With This Real Madrid Legend
on Biden: ‘At this point I’m not’ planning to visit East Palestine, Ohio, after toxic train derailment
on ‘Best Intention’: Chris Kirk Has Absolute Trust in Jay Monahan and PGA Tour’s Widely Debated Model
on Ahead of big sports weekend, dispute with Disney leaves millions of cable subscribers in the dark
on A heavy wave of Russian missile attacks pounds areas across Ukraine, killing at least 4 civilians
on 2024 Super Bowl: CBS Sports Network and CBS Sports HQ to combine for 115 hours of weeklong coverage
on 2023 NFL All-Rookie Team: CBS Sports draft expert, former GM unveil league’s best first-year players
on Army vs. Coastal Carolina live stream, how to watch online, CBS Sports Network channel finder, odds
on AL Rookie of the Year Julio Rodriguez Spreads Joy and Sportsmanship to the Youth of Loma de Cabrera
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on Dubai International Airport sees 41.6 million passengers in first half of year, more than in 2019
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on Dave Portnoy: Taylor Swift’s security should ‘drag Kim Kardashian to jail’ if she attends Eras Tour
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports, Serie A announce new TV rights deal; Paramount+ to air over 400 Italian soccer matches
on Cam Newton’s Violent Public Incident Draws Hilarious Reaction From 3x All-Star: “Where Do I Sign Up
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Angel Reese Launches Foundation Dedicated To Empowering Women Through Sports & Financial Literacy
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer