Specifically, 40 percent of Gen Z and millennials determine the success of their vacation by social media reaction to their photos. Before you start wagging a finger and tsk-tsk-ing about millennials, the study also found that Gen X and boomers aren’t far behind them. Beyond the generational breakdown, more men than women judge the success of their vacation based on likes and comments.
We have a winner! Of all the many (many, many) surveys cluttering my inbox, this one from ALG Vacations nabs the award for “Saddest Dive Into the Psyche of Travelers in 2022.” We’ll break it down momentarily, but the gist is that 26 percent of adults surveyed by ALG care more about likes and comments on their vacation photos than they do about the actual vacation itself.
Advertisement
Please, give me a moment to reflect and fume. Can you imagine returning from vacation and thinking, “That 10-day trip to South Africa was terrible because only 16 people liked the selfie I took in front of the Mandela Museum?” Well, I suppose 26 percent of you can. But to come away from your trip with memories of social media likes rather than the experiences you had sounds horrifically depressing.
Get The Big To-Do Your guide to staying entertained, from live shows and outdoor fun to the newest in museums, movies, TV, books, dining, and more. Enter Email Sign Up
Oh, wait. It gets worse and more shallow! Nearly 20 percent of survey participants have unfollowed friends because they were jealous of their vacations. C’mon people. Don’t unfollow these friends. Hate-scrolling is one of the great joys of social media. Why deprive yourselves?
If people are judging the success of their travel based on social media reaction, they’re also going to curate the photos they post as carefully as Anna Wintour curates the September issue. To wit, 45 percent of Gen Z and millennials say if they’re in a photo taken by a friend or family member, they must approve it before it can be posted. Again, don’t tsk-tsk or say, “Kids these days.” Gen X and boomers do the same thing, just not as frequently (25 percent).
Advertisement
I have long been an advocate of post-vacation social media posting. Snap all the pictures you want, but don’t post a thing until you’re home. That way, you’re not obsessively checking your phone for likes when you should be, oh, I don’t know, enjoying your vacation. When you’re home, curate to your heart’s content and then post sparingly (less is always more). But please, whatever you do, stop posting pictures of your legs and feet in front of the pool or the ocean.
Join us again next week when my editor Chris Morris shares another nugget from the wide world of travel surveys.
Christopher Muther can be reached at christopher.muther@globe.com. Follow him on Twitter @Chris_Muther and Instagram @chris_muther.
Social media is ruining our vacations
- Advertisment - 
Recent Comments
on Army vs. Coastal Carolina live stream, how to watch online, CBS Sports Network channel finder, odds
on AL Rookie of the Year Julio Rodriguez Spreads Joy and Sportsmanship to the Youth of Loma de Cabrera
on After UFC Fallout, Conor McGregor Offers a Valuable Piece of Advice to Free Agent Francis Ngannou
on Dubai International Airport sees 41.6 million passengers in first half of year, more than in 2019
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on Dave Portnoy: Taylor Swift’s security should ‘drag Kim Kardashian to jail’ if she attends Eras Tour
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports, Serie A announce new TV rights deal; Paramount+ to air over 400 Italian soccer matches
on Cam Newton’s Violent Public Incident Draws Hilarious Reaction From 3x All-Star: “Where Do I Sign Up
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Angel Reese Launches Foundation Dedicated To Empowering Women Through Sports & Financial Literacy
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer