NEW YORK, July 10 (Reuters) – Amazon.com Inc (AMZN.O) is partnering with travel booking site Priceline to offer discounts during Tuesday’s Prime Day, the first time an online travel agency has participated in the shopping event.
Retail spending has slowed, but U.S. consumers have kept spending on experiences like travel. Amazon is broadening its offerings to boost sign-ups as travel companies look to fill hotel rooms.
Amazon’s July 11-12 event will offer U.S. members 48 hours of deals including an additional 20% off Priceline’s Hotel Express deals, which offers 60% off hotels.
While the nation’s largest retailer by market value has been slashing costs and unsuccessful programs, the company saw an opportunity with Priceline, a unit of Booking Holdings (BKNG.O).
Priceline is the first travel brand to offer an exclusive U.S. Prime Day deal, Amazon said. The booking site currently runs ads throughout Amazon’s portfolio of streaming and audio products.
Amazon partners with travel site Priceline in a first for Prime Day
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