Scientists beamed a message to the TRAPPIST-1 system in December 2023, urging any aliens who might live there to visit Lexington, Kentucky.
Hey, aliens! Lexington, Kentucky would be a good place to spend your next deep-space vacation.
This was the message that a group of Kentucky scientists, linguists and scholars recently beamed at the TRAPPIST-1 system, which lies 40 light-years from Earth and harbors multiple potentially habitable planets.
The missive represented the very first interstellar travel advertisement, according to VisitLEX, the group behind the effort.
Related: The search for alien life
VisitLEX’s tourism team at the Lexington Convention and Visitors Bureau partnered with the Cornett ad agency to devise a playful campaign with sci-fi flavor. The team used a modified infrared laser to deliver a specially coded message, which was approved by the U.S. Federal Aviation Administration.
Here are details from the VisitLEX press release:
1st ‘interstellar tourism campaign’ urges aliens to visit Kentucky
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