Published 10/08/2022, 11:30 AM EDT
Tennis stars Serena Williams and Novak Djokovic are two of the highest-earning sports personalities. After the emergence of social media in the past few years, the income top athletes generate has increased manifolds. While the huge fan following and star image help that a lot, there’s a special role for sports management companies. They help sports stars to earn from their popularity by helping them land endorsement and advertising deals.
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WME sports represent Serena Williams and Novak Djokovic. The American company also has a new celebrity on its list. American Gymnast and social media personality Olivia Dunne has also signed up with the firm.
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Olivia Dunne follows Serena Williams and Novak Djokovic to sign up with WME sports
Dunne has become the top female moneymaker in college sports. The 19-year-old represents Louisiana State University. After the latest rule change, student-athletes can also earn money through endorsement deals. Following this, the 19-year-old has associated with WME sports. The firm handles high-profile clients like Serena Williams and Novak Djokovic as well. Notably, the 19-year-old is currently valued at $2.3 million.
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The 19-year-old took to her Instagram story to announce the news. Earlier, the American became a millionaire at an age of only 18. She earned mainly from her social media following. Currently, Dunne has over six million followers on TikTok and 2.2 million followers on Instagram.
Serena ranks third on the list of the world’s highest-paid tennis players
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American tennis legend Serena Williams is often credited as the game-changer in the popularity of women’s sports. The 41-year-old recently gave up tennis. However, she still enjoys enormous popularity and a huge fan following. It is evident by the fact that she still is the third highest-paid tennis player in the world.
Sep 2, 2022; Flushing, NY, USA; Serena Williams of the United States gestures to the crowd after a match against Ajla Tomljanovic of Australia on day five of the 2022 U.S. Open tennis tournament at USTA Billie Jean King Tennis Center. Mandatory Credit: Danielle Parhizkaran-USA TODAY Sports
While Swiss tennis maestro Roger Federer still tops the list, Japanese tennis star Naomi Osaka comes second in the list. While Serena claims the third spot, Rafael Nadal and Novak Djokovic occupy the fourth and fifth spots.
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The younger generation of tennis stars is doing good as well now. 19-year-old British tennis star Emma Raducanu comes sixth in the list while Russian tennis star Daniil Medvedev stands at number 7. After a brilliant year, Spanish tennis prodigy Carlos Alcaraz also broke into the top 10 recently.
18-Year-Old American College Gymnast, Managed by the Same Agency as Novak Djokovic and Serena Williams, Creates $2.3 Million History
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