Thursday, July 25, 2024
HomeCruiseThe Startling Economics of the World’s Largest Cruise Ship

The Startling Economics of the World’s Largest Cruise Ship

It has been nearly half a century since The Love Boat promised “something for everyone.” These days, it’s actually true.
Before the hit TV show helped popularize them, cruises were derided as being for the “newly wed and nearly dead,” and were a lot more expensive than they are today. Those not quite rich enough for their own yacht can still splurge on intimate, luxurious trips or high-octane adventures to places like Antarctica. But most cruisers these days are middle-class Americans or Europeans looking to be fed, pampered and entertained on a floating version of home. Many bring their children. The hyper-efficient industry has made that possible by building megaships that resemble floating theme parks, and even its own islands.

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