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Thursday, April 23, 2026
HomeCruiseViking's Willingness to Say No Has Paid Off

Viking’s Willingness to Say No Has Paid Off

Some of the no’s turn out to be pluses: no additional charge for WiFi, self-service laundry, or beer and wine at meals, and there is little emphasis on upselling. Indeed, onboard spending makes up less than 7% of Viking’s revenue, compared to about 3… [1008 chars]

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