Keurig Dr Pepper Inc. said it has agreed to buy a 30% stake in Nutrabolt, the company behind energy drinks such as C4 and Xtend, for $863 million in a deal that provides an exit for private-equity backer MidOcean Partners after investing about eight years ago.
Publicly traded Keurig Dr Pepper has agreed to sell and distribute C4 Energy in the majority of its company-owned direct store distribution territories, which is expected to meaningfully increase availability and penetration for the brand. Nutrabolt will continue to distribute C4 Energy through specialty, health club and fitness channels, the companies said.
MidOcean to Exit Stake in Nutrabolt With Keurig Dr Pepper Deal
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