Following Massive Kanye West National Controversy, NFL Legend and NBA All-Star Terminate Historic Deals With the Ex-Billionaire Rapper

Published 10/26/2022, 12:14 AM EDT
Recent inflammatory comments by Kanye West have created much chaos. His outbursts on social media have also cost him many business partnerships. In this time and age, one of the ways for people and companies to take a clear stand is by cutting ties and expressing solidarity, something West has now experienced. Many people from Hollywood and the sports world have condemned his remarks, with brands cutting their ties with the former billionaire rapper.
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Kanye West, or Ye as he is otherwise known, has been removed from both his Twitter and Instagram spaces, owing to his oppressive and antisemitic posts. The rapper said he would go “death con 3 on Jewish people”.
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In the sports world, two players have also terminated their contracts with Kanye West’s sports agency, Donda Sports. The Boston Celtics’ Jaylen Brown and the Los Angeles Rams’ Aaron Donald gave out statements regarding their decision to cut ties following his recent controversial comments.
Brown admitted that after much introspection, he was able to conclude that he could not continue as his voice and values did not align with West’s beliefs. The reason for his termination was in choosing to be responsible for standing against “oppressive rhetoric of any kind”.
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Donald also shared a similar thought process for choosing to leave the agency. He declared that Ye’s comments were contradicting his family values. He strongly condemned any kind of hate speech and wanted his family to be responsible parents and members of society.
Kanye West’s antisemitic comments lead to extreme backlash
Kanye West undoubtedly has the ability to influence people. Experts also noted that West had more followers on social media than there were Jews in the world. However, the rapper does not seem to mind his business partnerships crumbling. He reportedly said that he still stands by what he said, and refused to be canceled.
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Global businesses like Adidas, Balenciaga, and JP Morgan have announced that they would be no longer associated with the rapper. “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the German sports apparel company said in a statement.