Starlux Airlines Hits A Home Run With Los Angeles Dodgers Partnership

Starlux Airlines’ forthcoming flights from Taiwan to Los Angeles have represented one of the most hotly anticipated transpacific route launches in recent years. With the inaugural service now just two weeks away, the carrier has strengthened its links with the Southern Californian city by partnering with the MLB’s LA Dodgers.
Stepping up to the plate
Those familiar with the city of Los Angeles will know how deeply rooted the Dodgers are in the city’s history and culture. The team won Major League Baseball’s World Series in 2020, and the sight of Dodger Stadium set against the Los Angeles skyline is one of the city’s most iconic views. Starlux Airlines hopes its partnership with the Dodgers will be a mutually beneficial enterprise, as CEO Glenn Chai explains:
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“As a new airline entering the US market, we are very happy to cooperate with the Los Angeles Dodgers. This will not only bring Asian fans closer to this popular sports team, but also let the fans of the team know Starlux Airlines. We will be able to promote our service from Taipei to the many major cities in Asia, and to take the high-quality local brands onboard our flights to the world.”
Photo: Starlux Airlines
It has been just under two months since Starlux Airlines put its flights from Taipei Taoyuan Airport (TPE) to Los Angeles International (LAX) on sale. Operated by four-class Airbus A350-900s, these flights will commence on April 26th.
What does the partnership entail?
As part of its arrangement with the Los Angeles Dodgers, Starlux has designated the storied MLB franchise as a ‘Proud Partner.’ This will see it offer various Dodgers-themed memorabilia onboard its transpacific flights, albeit not immediately. Indeed, this will begin on June 1st. Corey Norkin, the team’s Senior VP, stated that:
“The Dodgers have a rich history across Asia, and welcomed the first Taiwan-born player to the team in 2002, so we are beyond thrilled to welcome our first Taiwan-based airline more than 20 years later. This partnership will give Dodger fans across the globe an opportunity to experience the best of Dodger Stadium and Starlux Airlines throughout the season.”
Photo: Emma_Griffiths/Shutterstock
On the ground, Starlux Airlines will be well-represented at the team’s iconic 56,000-capacity Dodger Stadium, as pictured above. Indeed, its presence at the 61-year-old ballpark will take the form of ‘a permanent pavilion roof sign,’ with other signage within the stadium seeing the carrier’s name placed on the ballpark’s outfield wall.
Building bridges
Starlux Airlines has been working hard to build bridges in Los Angeles ahead of the launch of its flights to Southern California. With the city’s professional sports teams consistently reeling in large crowds, such partnerships are a great way of making the airline known. As such, it is perhaps unsurprising that the Dodgers aren’t the only franchise in the City of Angels with such an agreement.
Indeed, last month also saw Starlux Airlines sign a multi-year partnership with the Los Angeles Clippers of the National Basketball Association (NBA). As part of this, the carrier has become the Clippers’ ‘Official International Airline Partner,’ and, like the Dodgers, it will feature Clippers-themed memorabilia onboard its transpacific flights from June 1st. You can find out more about the deal in our article here.
What do you make of this partnership? Are you looking forward to the launch of Starlux Airlines’ Taipei-Los Angeles flights? Let us know your thoughts in the comments!