FanDuel inked a multi-year partnership with Major League Baseball on Thursday to be a co-exclusive Official Sports Betting Partner of the league.
FanDuel will have the right to use official MLB branding and category designations both in its products, including FanDuel’s Sportsbook, Daily Fantasy and FanDuel Faceoff platforms and in its marketing campaigns.
The deal is an extension of a long-time relationship with FanDuel working with Major League Baseball as an Authorized Gaming Operator of the league since 2019.
FanDuel said that this season fans’ viewing and wagering experiences will be closer than ever via the streaming of MLB.TV’s Free Game of the Day through both FanDuel’s sportsbook app and on FanDuel’s OTT platform FanDuel+. FanDuel will also have the right to use highlights both in product and as part of original programming on FanDuel TV. The expanded partnership is expected to create new opportunities for MLB and FanDuel to collaborate on projects for other sponsor partners of both FanDuel and MLB platforms, as well as drive new sports betting product innovations.
“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager,” said FanDuel President Christian Genetski.
FanDuel parent Flutter Entertainment (OTCPK:PDYPY) is reported to be considering a listing in the U.S. The proposal could be put to a shareholder vote in April with 75% approval needed to advance the plan. The Dublin-based company operates the Betfair, Sky Bet, Paddy Power brands on top of the highly-popular FanDuel brand.
On Wall Street, Flutter Entertainment (OTCPK:PDYPY) is the top global gaming pick at Jefferies. Seeking Alpha contributor Howard Jay Klein is also bullish.
Flutter Entertainment (OTCPK:PDYPY) reported earnings earlier on Friday.
FanDuel signs deal to become sports betting partner of MLB
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