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HomeVacationsStarwood CEO Barry Sternlicht’s New Hotel Brand Bets on Outdoor Recreation

Starwood CEO Barry Sternlicht’s New Hotel Brand Bets on Outdoor Recreation

Field & Stream Lodge hotels, such as the one depicted in this rendering, are planned around national parks and other scenic destinations.
Real-estate investor and hotelier Barry Sternlicht , known for sleek, design-oriented lodging brands like W Hotels and the Baccarat Hotel, is launching a new hotel chain to celebrate the great outdoors.
Field & Stream Lodge Co. will operate hotels around national parks, woods, ski mountains, lakes and desert land across the U.S. It is aimed at families and outdoor enthusiasts, Mr. Sternlicht said. His real-estate firm sold the outdoor-recreation retailer of the same name in 2014 but retained the company’s lodging rights.

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