Super Bowl Will Feature the First Creator-Led Entrepreneurial Commercial Through KSI and Logan Paul’s PRIME

Published 02/05/2023, 10:20 AM EST
KSI and Logan Paul are two people who have gained the spotlight in their respective fields in the past couple of years. The former has established himself in multiple frontiers, including boxing, singing, and content creation. Whereas Logan is currently engaged in creating a base in the popular wrestling show WWE.
The duo is well-known friends who have ventured into entrepreneurship together. This internet duo brought in their iconic sports drink ‘Prime’ last year. The brand sure has exploded with many praising it, and now it will be featured on one of the biggest stages on American soil.
KSI and Logan Paul’s PRIME is going to the Super Bowl!
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One of the biggest American platforms which has the biggest exposure is the Super Bowl. The viewership that the Super Bowl provides is massive and can scale up to more than 100 million. This very reason also makes it one of the most expensive places to market one’s product. Since the 1990s, the marketing packages for a 30-minute advert during the Super Bowl have been in millions. And according to reports, the current 2023 one would be around $7 million.
And now the PRIME duo is bringing their brand into the Super Bowl. This would also mean that they are creating a record. That is, according to reports, KSI and Logan Paul lead sports energy drinks will become the first creator-led business to air a super bowl commercial.
The investment that the two are making for their brand is praiseworthy. Whenever the duo got a chance, they tried to market their brainchild, and now the Super Bowl will become the biggest step that the duo has taken.
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PRIME sports drinks have become the talk of the town in recent times. Especially due to the comparison with the giant Gatorade. For Prime, the Pepsico drink is their biggest competition. This is quite evident from the media that is shared by Logan Paul, or from the recent video from JiDion.
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It will surely take a while for PRIME to reach those massive numbers Gatorade possesses. Especially as the latter is spread across 80 countries in the world. But, the current step up into marketing avenues, like the expensive Super Bowl advertisements, is expected to increase and broaden the consumer base of the product.
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The Super Bowl LVII is on February 13, Monday. The match will be between Philadelphia Eagles and Kansas City Chiefs. They both will fight for the title and it surely will be a spectacle to watch.
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