“If you want to drink, you can’t drink in the stadiums,” said Keemya Najmi, who was visiting from Los Angeles with her family. “So this is just a lot more comfortable.”
Also adding to the comfort: a dedicated check-in desk staffed by smiling hosts doling out special passes and little gift bags; a coriander-infused welcome drink that was a jolt to the system; tables bedecked with nuts, dates, popcorn and potato chips; an endlessly sumptuous buffet comprising dishes like slow-cooked lamb shoulder and marinated tuna steak, along with a carving station and a selection of six desserts; and a band belting out cross-cultural fan favorites like “Sweet Caroline.”
In all, there are five tiers of “hospitality” in the stadiums, according to Match Hospitality, a FIFA partner that operates those sections, beginning with $950 stadium seats that serve street-style food, along with wine and beer. At the highest end are private suites that cost about $5,000 per person and offer six-course meals prepared by a private chef, cocktails served by sommeliers and mixologists and the promise of “guest appearances” by unnamed celebrities.
The most exclusive suite is the Pearl Lounge, right above the halfway line at Lusail Stadium, which offers each guest an “exceptional commemorative gift.” There is also, according to someone who has been in it, a suite at Al Bayt that, for some reason, boasts a retractable bed and a bathroom equipped with a shower.
This World Cup has taken in about $800 million in hospitality seat sales — a sports industry record, a Match Hospitality spokesman said. But many of those guests have paid for the privilege, unlike, it seems, the V.I.P.s (or the V.V.I.P.’s).
When V.I.P. Isn’t Exclusive Enough: Welcome to V.V.I.P.
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