The new-to-America Fiat 500e is an all-electric city-friendly car destined to be an afterthought for most electric vehicle (EV) buyers. It directly competes with the Tesla Model 3, Tesla Model Y and Volvo EX30 in size and price.
This new electric Fiat is a second-generation car that’s late arriving to the U.S. It’s been on sale in Europe for over a year. The first model making its way to America is the Fiat (500e) RED. The bright red car is part of the company’s larger partnership with (RED). A donation to the Global Fund is made every time a (RED) product is purchased.
The 2024 Fiat 500e (RED) Edition was offered up to assembled automotive journalists in Miami for a test drive.
Fiat’s brand head is based in Miami, a market he sees as have similar values to Fiat.