If Top Gun: Maverick confirmed anything, it reminded Hollywood that Tom Cruise is a master at marketing movies.
The busy Cruise recently put his promo powers — including his megawatt smile — to work in service of a former co-star in that film, showing up for the European premiere of the upcoming July 14 release Twisters, starring Glen Powell, and posting a photo of the two on his X account.
“Fun night with friends, watching a movie!!” wrote Cruise above a photo of himself and Powell in a theater lobby, branded popcorn bags in hand.
Fun night with friends, watching a movie!! pic.twitter.com/96ZVe4Z2q2 — Tom Cruise (@TomCruise) July 8, 2024
While not on par with piloting a helicopter onto the deck of an aircraft carrier for the Top Gun: Maverick premiere, Cruise’s post to his 7 million followers is bound to be picked up widely, and puts the superstar’s stamp of approval on Powell’s film.
It probably helped that, by supporting the film, Cruise is also supporting his Maverick director Joseph Kosinski, who is credited with the picture’s story. Ditto Cruise’s War of the Worlds director Steven Spielberg, who is an EP.
Star of ‘Top Gun’ and ‘Mission Impossible’ Tom Cruise attends the #Twisters European Premiere in London and leaves the theatre smiling, while talking to fans pic.twitter.com/qIoweH5ThQ — Deadline Hollywood (@DEADLINE) July 8, 2024
It’s not the first time, of course, that Cruise has promoted blockbusters in which he has no part. In fact, the star-producer has been outspoken about the need for a release schedule full of quality product to keep the theatrical experience alive.
Last summer, Cruise tweeted pictures of himself in front of posters for upcoming releases Oppenheimer, Barbie and Joy Ride.
He also gave a shout out to Harrison Ford as he reprised his signature role.
“This summer is full of amazing movies to see in theaters,” Cruise wrote. “Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic characters in history. I love a double feature, and it doesn’t get more explosive (or more pink) than one with Oppenheimer and Barbie.”
Tom Cruise Shows Up To Promote ‘Top Gun’ Co-Star’s New Movie
- Advertisment - 
Recent Comments
on Devout athletes find strength in their faith. But practicing it and elite sports can pose hurdles
on Despite strong Lunar New Year holiday data, consumer spending in China isn’t roaring back just yet
on Dave Portnoy: Taylor Swift’s security should ‘drag Kim Kardashian to jail’ if she attends Eras Tour
on CONCEPT ART: New Details Revealed for Disney Cruise Line Lookout Cay at Lighthouse Point Destination
on “Completely Knocked Me Out”: Rob Lowe Recalls Boxing Match With Tom Cruise On 1983 Brat Pack Classic
on CBS Sports, Serie A announce new TV rights deal; Paramount+ to air over 400 Italian soccer matches
on Cam Newton’s Violent Public Incident Draws Hilarious Reaction From 3x All-Star: “Where Do I Sign Up
on Boston College vs. Army live stream, how to watch online, CBS Sports Network channel finder, odds
on Angel Reese Launches Foundation Dedicated To Empowering Women Through Sports & Financial Literacy
on A weaker dollar, skyrocketing prices and ‘record’ visitor numbers: Good luck in Europe this summer