Executives, advertisers, TV networks and sports leagues worldwide are constantly striving to keep the attention of a sports audience that’s becoming more focused on social media viral highlights than watching full hours-long games.
Those changing viewing habits have meant lower TV ratings for many traditional sports staples, including the Olympics. Part of the equation for the Olympics includes their streaming partnership with NBC/Peacock and connecting live sports across time zones. It also means expanding their sports offerings, both new and traditional.
Breaking (aka break dancing) will make its Olympic debut next summer in Paris. Sport climbing, skateboarding and surfing will also return after their debut at the Tokyo 2020 Games. Earlier this month, the International Olympic Committee (IOC) announced a traditional American favorite for the L.A. Games in 2028.
Kit McConnell, International Olympic Committee (IOC) sports director, is pictured on February 22, 2018, in South Korea. McConnell told Newsweek that the IOC is looking to attract new audiences to the Games. Marianna Massey/Getty Images
Why the Olympics Added Breaking
IOC Sports Director Kit McConnell says the reason for adding breaking comes from a commitment to connect with host nations.
The Olympics Looks to Connect With New Viewers Through Football, Breaking
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