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How the Buccaneers plan to conquer the German market ahead of Munich game

Tom Brady is set to play in Munich, Germany, next month, and the surefire Hall of Famer’s Tampa Bay Buccaneers want to ensure they are positioned to reap the benefits.
The team is announcing Thursday morning it has tapped Legends, the sports marketing enterprise co-owned by the Dallas Cowboys and New York Yankees, to sell sponsorships in Germany for the next five years. Whether foreign companies can be convinced of the benefits of paying handsomely to affiliate with an NFL team that plays scores of time zones away is still an open question, but the Bucs are expecting strong demand for this piece of Americana in Germany.
“There have already been German fans here at our games (in Tampa) leading up to (Munich),” Bucs chief operating officer Brian Ford said. “I can tell you, I’ve received many, many emails in regards to ticket inquiries from Buccaneer fans” for the German game. For the record, he wants everyone to know he doesn’t have any.
The demand for tickets to the Nov. 13 Munich game, the first regular-season NFL contest in the country, is almost mythological. The NFL says 800,000 fans signed up to express interest in buying tickets. To caution, ticket brokers could have used bots to sign up for tickets, with resale prices for the game through the roof. The cheapest ticket on StubHub is 600 euros, which is $586.



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