The $11 billion cruise giant wants to “redefine” its brand “to better align with our guests’ desires for exceptional vacation experiences across our fleet and destinations,” a company spokesperson told ADWEEK in a statement. The company’s partnership with WPP will serve “to enhance our presence in the media marketplace, ensuring we continue to deliver on our brand promise to our guests.”
A spokesperson for WPP Media confirmed the account win to ADWEEK, noting in a statement that the holdco is “excited to support [Norwegian] in their continuous efforts to deliver exceptional vacation experiences across their 20-plus-ship fleet.”
EXCLUSIVE: WPP Media Lands $102M U.S. Media Account for Norwegian Cruise Line
