DraftKings is upping the ante.
The sportsbook is testing out a new subscription service called DraftKings Sportsbook+ designed to provide paying customers a boost in odds.
The $20 per month subscription service launched quietly on Dec. 28 for select customers in New York and will offer participants up to a 100% profit boost on winning parlays. For example, a two-leg parlay would receive a 10% boost, a six-leg parlay would receive a 50% boost, and an 11-leg parlay would get the full 100% boost. The maximum bet eligible is $25.
New York offers a strong testing ground for DraftKings as one of the top-performing markets for online gaming.
The company could also be looking to help offset taxes in the Empire State. Sports wagering taxes in New York stand at 51%, tied with New Hampshire for the highest rate.
In August, DraftKings announced it was reversing course after announcing it would add a small tax to customers in states that have multiple operators and a tax rate of over 20%.
Others in the industry will be watching closely. DraftKings appears to be the first U.S. operator to launch a subscription service. Parlays, where bettors are wagering on more than one event at a time, are a profitable and growing area for sportsbooks.
In a statement, DraftKings said the subscription service was designed to offer customers an enhanced fan experience by
DraftKings tests subscription service in New York
