Stewart Verdery, a former assistant secretary of policy and planning at the Department of Homeland Security, is executive director of the Global Recreation, Events and Tourism USA Coalition.
The United States is on the cusp of a once-in-a-generation opportunity, hosting the world’s most beloved and watched sporting events: this year’s FIFA World Cup, the 2028 Summer Olympics in Los Angeles and the 2034 Winter Games in Salt Lake City. For nearly a decade, the global spotlight will be on America and will attract millions of spectators to U.S. soil.


